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Raul Sánchez Prieto

Text linguistics for the contrastive study of online customer comments

Text-linguistic patterns in German, Dutch, Spanish and French hotel comments and reviews

1. Auflage 2017

55,00 €
Inkl. 0% USt.
55,00 €
Inkl. 0% USt.

Beschreibung

Details

The goal of this corpus based research monograph is twofold. On the one hand, the volume delivers a practice relevant theoretical framework which will enable linguists and internationally operating businesses to evaluate product and service comments of foreign customers written in their mother tongue and intended for their fellow nationals. The theoretical framework should be applicable to any language combination. On the other hand, a large-scale empiric study has been carried out building on our theoretical premises with the aim of determining the text linguistic structure and language use in Spanish, Dutch, French and German customer comments on hotel accommodation in two relevant applications of the Social Web (social network services like Facebook and comments on the webs of hotel reservations agencies). Our findings will enable Spanish and German companies to interpret the linguistic behavior of their German/Spanish clients sharing their accommodation experiences on the Social Web.

Zusatzinformation

Zusatzinformation

Artikelnummer 18015
Autoren Raul Sánchez Prieto
Auflage 1. Auflage
Erscheinungsjahr 2017
arabische Seiten 163
Reihe Studien zur kontrastiven deutsch-iberoromanischen Sprachwissenschaft (SkodiS)
Band Nr. 2
ISBN 978-3-8233-8015-3

Schlagworte

Schlagworte

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Studien zur kontrastiven deutsch-iberoromanischen Sprachwissenschaft (SkodiS)